Case II: Micro Platform, Major Innovation—WeChat-Based Ecosystem of Innovation
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چکیده
The end of 2010 welcomed the debut of several mobile instant messaging tools. Interactive Technology launched “iGexin” on November 7th, 2010. Tencent set up the project of “WeChat” on November 20th. Xiaomi Technology introduced “Miliao” on December 10th. In the era of mobile Internet, it is necessary to “choose the right innovation at the right time” to make a success. During the past four years, by virtue of Tencent’s rich social network resources, WeChat carried out targeted innovation and rapid iteration, growing from an average messaging app to an omnipotent platform serving basic needs of everyday life. As a phenomenal product generating profound social and economic effects, WeChat has nurtured the largest ecology in the mobile Internet. WeChat is now unlocking the potential of its official account platform in marketing and e-commerce, attracting numerous developers, traditional companies and startups to come and gain a foothold. WeChat is laying stepping stones for the grand vision of “mass entrepreneurship and innovation”.
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